Algorithmic Narcissism and the Passion Economy: Identity, Visibility, and the Ideology of Self- Performance

Noprita Herari; Mohd Nur Najmi Nuji; Rino Febrianno Boer; Sandy Allifiansyah

doi:10.4018/979-8-3373-4531-4.ch008

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Algorithmic Narcissism and the Passion Economy: Identity, Visibility, and the Ideology of Self- Performance

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Noprita Herari, Mohd Nur Najmi Nuji, Rino Febrianno Boer, Sandy Allifiansyah

2026 Digital Ideologies in the Age of Algorithmic Culture Book chapter Cited by 0

Abstract

This chapter reveals how the passion economy (celebrated as a space of creativity and autonomy) quietly depends on algorithmic narcissism, a system that measures the self through visibility, metrics, and constant performance. While digital platforms promise empowerment, they also reshape identity, emotional labor, and authenticity into forms of self- exploitation. This chapter brings us to the central question: what happens when passion becomes performance, and the self becomes an algorithmic project? Ultimately, it invites readers to imagine a future where creativity is measured not by visibility but by humanistic connection. © 2026 by IGI Global Scientific Publishing. All rights reserved.

Affiliations

Universitas Negeri Jakarta, Indonesia; Universiti Teknologi MARA, Malaysia; LSPR Institute of Communication and Business, Indonesia

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