Wahyu Sardjono, Widhilaga Gia Perdana
In today's digital era, Indonesian people rely heavily on electronic media as a tool to support life. The digital era, accompanied by the development of advanced technology, has proven to have a good impact on the people of Indonesia. When talking about electronic media, one cannot skip discussing the digital world. The digital world is a representation of cyberspace that can make it easier for Indonesian people to access applications or websites. Intermediary tools used in accessing the digital world are electronic media, such as mobile phones, laptops, and so on. In an application, of course, there are various components in it, for example, such as the User Interface (UI). User Interface (UI) has functions to connect users with the system. The ease and effectiveness of the User Interface (UI) in an application/website have a very large impact on user interest in using the application/website, where this interest can encourage user confidence to always use it. This has been proven by 45.1% of 110 application users who strongly agree with the statement that the efficiency of a User Interface (UI) greatly influences user comfort in carrying out an activity with the system. This study uses literature study, observation, and quantitative research methods. The existence of an interactive User Interface (UI) in the digital world makes the application/website look attractive and makes it easier for users to access. © 2023 Little Lion Scientific.
Information Systems Management Department, BINUS Graduate Program - Master of Information Systems Management, Bina Nusantara University, Jakarta, 11480, Indonesia; Post Graduate Program of Management Science, State University of Jakarta, Jl. R.Mangun Muka Raya No.11 Jakarta Timur, Jakarta, 13220, Indonesia
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