Blending Work Values, Engagement, and Satisfaction to Drive OCB in Technopreneurial Startups

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Lista Meria, Syamsul Hidayat, Nila D. Santiago, Saukani, Sita Husnul Khotimah

2024 APTISI Transactions on Technopreneurship Vol. 6 Issue 3 Article Cited by 7 SDG 17SDG 9SDG 8 Quartile

Abstract

In startup companies, financial and other resources are often still limited, so human resources are a valuable asset that plays a crucial role in running an en-trepreneur. Organizational Citizenship Behaviors (OCB) support new companies or startups success and growth. OCB can increase efficiency and produc-tivity, create a positive work environment, and improve the ability to adapt to change. Therefore, startup companies must encourage and foster OCB among employees to achieve sustainable competitive advantage. This research ana-lyzes the factors influencing OCB by exploring the role of work values, engage-ment, and job satisfaction. The participants in this research were 351 employees of startup companies in Jakarta. The sampling technique uses simple random sampling, and data analysis uses SEM-PLS. The research findings state that work values positively impact engagement and job satisfaction. Then, work engagement and job satisfaction were ultimately proven to increase employee OCB in startup companies. This study enriches the literature, especially in managing human resources in organizations, and becomes a basis for companies to create rules and policies to increase OCB in a dynamic and competitive business. © 2024, Pandawan Sejahtera. All rights reserved.

Affiliations

Faculty of Business and Management, Esa Unggul University, Indonesia; Postgraduate Program, Universitas Negeri Jakarta, Indonesia; College of Computer Studies, Technological Institute of the Philippines, Quezon City, Philippines; Faculty of Education, Universitas Muhammadiyah Pringsewu, Indonesia; Faculty of Education, Sekolah Tinggi Agama Islam Alhikmah Jakarta, Indonesia

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