Dini Safitr, Rakha Maulana Abiyyu, Shamira Nadja Gani, Sharmin Kutty Sivaraman
Social media has become a part of daily life for modern society, particularly among teenagers. However, improper use of social media can have negative impacts, especially on young generations, including students at Junior High School Barunawati North Jakarta. In the digital era, social media literacy is an essential skill for everyone, especially adolescents. This literacy involves not only using social media but also understanding the information received, assessing its validity, and making informed decisions. This study explores the application of lobbying and negotiation techniques in social media literacy campaigns to improve students' attitudes towards social media usage. These techniques are effective in enhancing students' understanding and communication skills. The research employs a qualitative approach, focusing on literature review and interview, to understand the implementation and impact of these techniques. Results indicate that lobbying and negotiation positively influence students' attitudes towards social media. Campaign implementation by teachers and support from the government, such as expanding internet access and engaging education are critical for the success of these campaigns. This study provides valuable insights for educators and policymakers in developing social media literacy programs, aiming to foster responsible and informed social media use among students at Junior High School Barunawati North Jakarta. © 2025 by Cherkas Global University.
Universitas Negeri Jakarta, Indonesia; INTI International University, Malaysia
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