Xiyuan Luo, Chee Hoo Wong, Zi Xing Wang, Yang Lyu, Christian Wiradendi Wolor, Aminath Shaznie, Mahmoud Ali Rababah
Against the backdrop of digital transformation, the inherent correlation between Digital Empowerment and Customer-Oriented Incentive Mechanisms in China’s smart hotels has become a research focus, yet the psychological and cognitive transmission paths between them remain insufficiently verified. Based on the Job Demands-Resources (JD-R) Model, this study adopts a quantitative research method and uses structural equation modeling and the Bootstrap resampling method to empirically test the impact of Digital Empowerment on Customer-Oriented Incentive Mechanisms and explore the mediating roles of Work Commitment and Digital Self-Efficacy. The results demonstrate that Digital Empowerment directly enhances Customer-Oriented Incentive Mechanisms. In addition, Digital Empowerment significantly increases both Work Commitment and Digital Self-Efficacy. These two variables partially mediate the relationship between Digital Empowerment and Customer-Oriented Incentive Mechanisms. Specifically, two mediating pathways are identified: the first pathway proceeds from Digital Empowerment to Work Commitment and then to Customer-Oriented Incentive Mechanisms, while the second pathway proceeds from Digital Empowerment to Digital Self-Efficacy and then to Customer-Oriented Incentive Mechanisms. These findings extend value co creation theory and provide practical implications for incentive strategy design in smart hotels. © 2026 by author(s).
Guilin Shanshui Vocational College, School of Digital Economy and Management, China; Faculty of Business and Communications (FBC), INTI International University, Negeri Sembilan, Nilai, Malaysia; Faculty of Economics and Business, Universitas Negeri Jakarta, Indonesia; MMA Institute for Research and Training, Male, Maldives; Jadara Research Center, Jadara University, Jordan
Research at a Glance
Register to unlock
Topics & SDG Alignment
Register to unlock
Collaboration
Register to unlock
Author Profile (Selected)
Register to unlock
References Overview
Register to unlock
Journal & Source
Register to unlock
Metadata & Integrity
Register to unlock