Fera Nelfianti, Usep Suhud, Setyo Ferry Wibowo, Christian Wiradendi Wolor
This chapter conceptualizes skincare as a critical site within global health capitalism shaped by digital platforms. Moving beyond aesthetics, skincare is analyzed as a biopolitical practice where health narratives, data extraction, and market logics converge. Using the lenses of surveillance capitalism, biopolitics, and platform governance, the chapter examines how AI skin diagnostics, digital tracking, influencer marketing, and e- commerce platforms transform skin into a source of data and economic value. Algorithmic personalization and biomedicalized discourses normalize continuous monitoring and consumption, positioning individuals as self- managers of skin health. The chapter highlights regulatory and access inequalities across regions and calls for more transparent, equitable, and evidence- based governance in the digital skincare economy. © 2026 by IGI Global Scientific Publishing. All rights reserved.
Universitas Negeri Jakarta, Indonesia
Research at a Glance
Register to unlock
Topics & SDG Alignment
Register to unlock
Collaboration
Register to unlock
Author Profile (Selected)
Register to unlock
References Overview
Register to unlock
Journal & Source
Register to unlock
Metadata & Integrity
Register to unlock