Fifit Fitriansyah, Suyitno Muslim, Diana Nomida Musnir
Ideally, a public relations practitioner should master the techniques of writing and know the PR script forms because it is very helpful in daily Public relations activities. PR writing learning is learning that operates on the ability of writing mainly on PR with a goal after studying script writing techniques of public relation, the student can produce media kit in the form of PR script that can be used as tools in the exercise of his profession. This research aims to look at the use of PR writing learning package flipbook as an instructional media. This research used quantitative approach with data analysis using descriptive statistics. Learning outcomes of the students using PR Writing learning package flipbook as an instructional media increases as much as 94% compared to students who did not use the flipbook PR writing as much as 54%. The existence of optimal learning outcomes, then it can be said that the use of PR writing learning package Flipbook as an Instructional media can make the students get effective and efficient learning resource more easily. Copyright©2019 by authors, all rights reserved.
Universitas Negeri Jakarta, Indonesia
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