Ika Novitaria
This research focuses on the role of public relation programs conducted by sport organizations in Indonesia in marketing the sport and improve the image of the sport. Public relation was very beneficial for an organization to manage a conducive organizational climate and created a good image in the eyes of the public, as well as in sports organizations. This research was used a qualitative descriptive design. The subjects that used in this studied were six sports organizations were chosen based on merit sports that follow multi events like SEA Games, ASEAN Games and the Olympic Games. The methods that used to collected data was by conducted depth interviews with public relations division or organization competent committee to answer questions related to the research problem of the six sport organizations. The results of this study stated that the role of public relations in sport organizations act as the role of a technician, while for public relations programs carried out by sport organizations only tentative of if there are sporting events. The suggestions for sports organizations was sport organizations have to make more sporting events and made it regularly especially the event in the country. In addition to made communication between the public and the sport organization, the organization’s public relations should be more proactive and innovative in making public relations programs and in making news, so it will be delivered to the public. © 2017 American Scientific Publishers All rights reserved.
Faculty of Sport Science, Coaching Sport Education, Universitas Negeri Jakarta, Rawamangun, 13220, Indonesia
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