Experiential marketing implication on museum: A case study on house of sampoerna museum

A.G. Subakti; K.C. Komsary; N. Khrisnamurti

Experiential marketing implication on museum: A case study on house of sampoerna museum

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A.G. Subakti, K.C. Komsary, N. Khrisnamurti

2016 Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 Conference paper Cited by 0

Abstract

Tourism in many aspects is involving many experiential activities. Museum is one of tourist attractions that arise visitors’ emotional experience. The visitor experience is important in terms of developing and managing museum to maintain visitors’ visit. This study tries to analyze visitors’ different types of experience and expectations when they visit museum through perceived value. The data is collected and analyzed using Schmitt’s experiential marketing approach and a questionnaire of visitor experience and expectations. Some related discussions were proposed at the end of this paper. © 2016 Taylor & Francis Group, London.

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Bina Nusantara University, Jakarta, Indonesia; Jakarta State University, Jakarta, Indonesia

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