Unggul Purwohedi, Sabo Hermawan, Ria Rahma Nida, Yeti Lastuti
This study proposes a sustainable business model for BUMDes (Village-Owned Enterprises) Wukirsari, specifically examining a circular economy approach integrated with information systems to support Sustainable Development Goal 12 (Responsible Consumption and Production). The research addresses the gap of limited circular economy adoption and digital integration in rural enterprises. Utilizing a mixed-methods approach, the study involved 18 respondents and employed tools such as Business Model Canvas, SWOT analysis, and Circular Mapping. Google Sheets, Forms, and Drive were integrated as the core information system for data tracking and management, demonstrating a practical application of information systems for business management in a rural context. Validation was achieved through triangulation of data sources and expert review. The results identify key circular units, including composting, recycled crafts, and eco-tourism, integrated into a comprehensive circular model with digital tracking mechanisms. The proposed model demonstrates improved efficiency, enhanced transparency, and local feasibility, offering a replicable framework for other rural enterprises. This research contributes to the novelty of tech-enabled circularity in rural contexts, providing a practical pathway for BUMDes to enhance sustainability and economic resilience through a robust business model. While the study’s limitations include a small sample size and single-site focus, it lays a foundational understanding for future broader implementations of sustainable circular business models. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
State University of Jakarta, Jakarta, Indonesia
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