Entrepreneurial Strategies in Green and Sport Tourism to Enhance Revisit Intention in Mandalika MotoGP Circuit

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Agung Wahyu Handaru, Ratna Tri Hari Safariningsih, Azlin Zanariah Bahtar

2025 APTISI Transactions on Technopreneurship Vol. 7 Issue 1 Article Cited by 3 SDG 17SDG 12SDG 16 Quartile

Abstract

This study was conducted to develop a new model of revisit intention among tourists visiting a sport-tourism destination. The research was conducted in Mandalika, a tourist destination that successfully hosted the MotoGP event in Indonesia. To achieve this goal, 200 tourists in Mandalika participated by completing an instrument and interview. The quantitative data processing using structural equation modeling successfully created a new revisit intention model influenced by green tourism, sports tourism, tourism infrastructure, and tourist experience. The contribution of all elements to the high revisit intention among tourists was recorded at 45.6%. The new model also revealed that green tourism significantly impacts creating a tourist experience. The results also showed that green tourism has the most decisive influence on strengthening revisit intention among tourists. The managerial policy implications drawn from the research findings are as follows: to increase revisit intentions, tourism stakeholders should promote eco-friendly and sports tourism, as these elements contribute to sustainable practices and resonate with tourists seeking unique and environmentally conscious experiences. © 2021, Pandawan Sejahtera. All rights reserved.

Affiliations

Faculty of Economics and Business, Jakarta State University, Indonesia; Faculty of Economics and Business, Panca Sakti University, Indonesia; Faculty of Business and Management, UiTM Cawangan Selangor, Malaysia

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