H. Kabbaro, N.A. Mashabi, L.S. Arlianty, V. Zulfa, F. Anesti, A. Oktaviani
This research analyzes social references' influence on the youth green social movement. The sample in this research was selected using a survey sampling technique and involved 798 youth. Data was obtained using a questionnaire. The instrument used to measure social references consists of 12 statement items based on the dimensions of informational influence, utilitarian influence, and value-expressive influence. The instrument used to calculate the green social movement consists of 28 statement items based on actual commitment, verbal commitment, influence, and knowledge. The data was processed and analyzed using descriptive and inferential statistics. Based on the regression equation results, it can be seen that if the social reference variable is increased by one unit, the green social movement will increase by 0,658 at a constant of 66,237. This research shows a coefficient of determination with a value of R Square= 0.244. The Social Reference variable can explain 24.4% of the green social movement variant. Meanwhile, 75.6% is explained by other variables not determined in this research. These results show that the higher the social reference, the higher the green social movement. © Published under licence by IOP Publishing Ltd.
Family Welfare Education Study Program, Universitas Negeri Jakarta, Jakarta, Indonesia; Family Welfare Education Study Program, The Education University, Bandung, Indonesia
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