Nor Lailla, Corry Yohana, Agung Wahyu Handaru
Innovative work behavior must be noticed in service companies, especially insurance companies’ life. The study's main purpose is to know the influence of creativity self-efficacy, intrinsic motivation, and job satisfaction on innovative work behavior. This model was tested on a sample of 150 insurance company employees living in Jakarta. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used to test the hypothesis. Findings disclose that building high creativity in employees will create IWB. Research result shows (1) connection positive and significant between creativity self-efficacy with innovative work behavior; (2) connection a positive and significant between intrinsic motivation and innovative work behavior; (3) there are connection positive and significant between creativity self-efficacy with job satisfaction; (4) an available connection positive and significant between intrinsic motivation with job satisfaction; and (5) is available connection positive and significant between job satisfaction with innovation work behavior. So, that can be concluded that creativity self-efficacy, intrinsic motivation, and job satisfaction influence innovative work behavior. © 2025, SRAC - Romanian Society for Quality. All rights reserved.
Universitas Negeri Jakarta, Indonesia
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