Puji Wahono, Dewi Agustin Pratamasari, Meta Bara Berutu, Djoko Poernomo, Agustian B. Prasetya, Shaierah Binti Gulabdin, Faerozh Bin Madli
This study aims to analyse the development of a balanced-tourism strategy in Alas Purwo National Park in Banyuwangi, Indonesia. Ecotourism is often used as a strategy towards balanced-tourism, although in practice the economic motive (tourism) is more dominant than the conservation motive (ecology) itself. This raises the question of whether ecotourism is the right way to achieve balanced-tourism in national parks. The research method used is qualitative, starting with field observations, in-depth interviews with managers, local government (tourism office), and visitors. Data were obtained through in-depth interviews and focused discussions with relevant stakeholders. Data analysis was conducted systematically from data collection, data reduction, interpretation, and conclusion drawing, borrowing the Miles and Huberman framework. The results concluded that there is a need for institutional strengthening related to the achievement of a balanced-tourism strategy pursued through ecotourism. Maintaining ecological, economic and social balance is an important thing that can be achieved through cooperation with residents around the national park area, as well as increasing awareness of tourists who will enter the national park area. © 2025 Institute of Physics Publishing. All rights reserved.
Department of Management, Faculty of Economics, Universitas Negeri Jakarta, Jl Rawamangun Muka, Timur, Jakarta, Indonesia; Department of STr. Marketing, Faculty of Economics, Universitas Negeri Jakarta, Jl Rawamangun Muka, Timur, Jakarta, Indonesia; Department of Digital Business, Faculty of Economics, Universitas Negeri Jakarta, Jl Rawamangun Muka, Timur, Jakarta, Indonesia; Departement of Business Administration, Faculty of Social and Political Sciences, Universitas Jember, Kampus Tegalboto, Jember, Indonesia; Department of Graduate Program in Management, Binus University, Jakarta, Indonesia; Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Jalan UMS, Sabah, Kota Kinabalu, Malaysia
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